Becoming attractive has nothing to do with your looks.
You look fine.
It’s about how you present yourself.
After people start relating to your content, the next thing they want to do is learn more about you.
Who are you?
What is your story?
What have you already shared?
What do you like or dislike?
Who do you follow?
And who follows you?
In short—everything.
So, don’t disappoint them.
Nothing is better than a starving crowd.
Feed them your story.
But before you do that, get your story straight.
Nobody likes a half-baked dish.
Present your signature dish.
Well-balanced.
Full-flavored.
Emotionally packed.
Like a top-notch master chef, create your own culinary voice.
Become an Attractive Character
You want to attract people.
People whose desires, beliefs, notions, or identities align with yours.
But they’ll only come if you are attractive.
And to become attractive, three things are required:
- Character Elements
- Character Identity
- Character Storylines
Mix them together and you’ll build your own personal monopoly.
A moat that can’t be crossed.
A combination of traits that can’t be copied.
A one-of-a-kind personal brand.
Start by defining your character elements.
1. Character Elements
These are the building blocks you use to construct your attractive character.
Backstory
People don’t buy products. They buy stories.
And the world is full of them:
- Rags to Riches: Cinderella, Aladdin, Jane Eyre
- Overcoming the Monster: Dracula, James Bond, Harry Potter
- The Quest: The Iliad, Lord of the Rings, The Mahabharata
- Voyage and Return: The Lion King, Gulliver’s Travels, The Ramayana
- Comedy: Twelfth Night, Bridget Jones’s Diary, The Big Lebowski
- Tragedy: Macbeth, Romeo and Juliet, The Great Gatsby
- Rebirth: Beauty and the Beast, Groundhog Day, Iron Man
Your backstory allows people to see your journey.
Where you came from.
What you went through.
How you became who you are.
It’s the easiest way to build rapport.
Especially today, when it’s hard to know who’s real.
A solid backstory, backed with proof, validates your claims.
Kieren Drew, Justin Welsh, Dickie Bush, and Alex Hormozi, often share their backstories to emotionally connect with their audience.
Parables
Parables are short stories that use everyday situations to teach deeper lessons.
That’s why children’s books are filled with them:
- Panchatantra
- Jataka Tales
- Vikram and Betaal
- Akbar-Birbal
- Tenali Raman
They etch complex ideas permanently into our minds.
X uses parables brilliantly.
Its 280-character limit forces clarity and brevity.
Yet people have built millions of followers on it.
Naval Ravikant.
Paul Graham.
Tim Ferriss.
Ryan Holiday.
Their posts attract thousands of likes, reposts and comments.
It’s proof that you don’t need a 500-word article to hit home.
Use parables to:
- Explain concepts
- Show your thinking
- Share discoveries
Because people don’t want to be educated.
They want to be entertained.
Flaws
Don’t be afraid to show your flaws.
Even gods have them.
Rama abandoned his wife.
Krishna was a flirt.
Shiva beheaded his own son.
These imperfections make you real.
People love vulnerability.
That’s why underdog stories work.
People can see themselves there.
Helpless.
Outnumbered.
Alone.
Yet prevailing.
So show your flaws.
Talk about your mistakes.
Share your failures.
The more you do, the more relatable you become.
Life rarely goes according to plan.
As Mike Tyson said:
“Everybody has a plan until they get punched in the face.”
Polarity
Polarity is about opposition.
It occurs when you strongly identify with certain beliefs and openly reject others.
Andrew Tate.
Ben Shapiro.
Jordan Peterson
The Liver Doc.
What do they have in common?
They speak in absolutes.
They challenge mainstream narratives.
They are unapologetic about their worldview.
Some agree strongly.
Others disagree strongly.
But conversation grows.
And conversation equals visibility.
Love them or hate them—you can’t ignore them.
So choose your archenemy.
Point it out.
Go after it.
But avoid commenting on everything.
Being a jack of all trades isn’t sustainable.
Don’t spread too thin.
Don’t dilute your personality.
Don’t lose conviction.
Stick to your guns.
2. Character Identity
How do you identify yourself?
Not by gender—professionally.
More importantly, how do you want your audience to see you?
The leader.
The adventurer.
The reporter.
The reluctant hero.
Each comes with its own nuances.
The Leader
You are a leader if you’ve already reached where you want to take others.
You’re successful.
You know the industry deeply.
You understand what works and what doesn’t.
Now you share lessons to help others avoid your mistakes.
Andrew Huberman.
MrBeast.
Gary Vaynerchuk.
Neil Patel.
They all are leaders.
But becoming a leader takes time.
You must build in public and prove your competence.
Once you do, influence follows.
The Adventurer
Adventurers go on quests to find interesting things and share them along the way.
Casey Neistat
David Goggins
Balaji Srinivasan
Andrej Karpathy
They’re curious, restless, always exploring.
Ask yourself:
Do you move fast and break things?
Do you enjoy uncertainty?
Do you like staying ahead?
If yes, the adventurer identity fits.
The Reporter
Most influencers and podcasters fall here.
But only a few do it well.
David Perell.
Joe Rogan.
Brett McKay.
Lenny Rachitsky.
They highlight ideas, not themselves.
Many leaders start as reporters.
Because the rewards are enormous:
Access to thinkers.
Deep conversation.
Credibility by association.
The Reluctant Hero
They have expertise but avoid the spotlight.
They share because they feel responsible.
Derek Guy.
Dr. Vikas Divyakrithi.
Khan Sir.
The Cultural Tutor.
They started to educate, not to fame-chase.
Even after success, they remain grounded.
3. Character Storylines
Creating daily content is hard. Making it interesting is harder. Storylines solve this.
Loss & Redemption
Steve Jobs’ life is the perfect example.
Found Apple.
Lost Apple.
Learned.
Returned.
Transformed it.
Religious stories use this arc too.
Pandavas’ exile.
Rama’s exile.
Ahalya’s liberation.
Savitri’s victory over death.
Influencers often use this theme to frame their journey.
Us vs. Them
“Us” believe what you believe.
“Them” represents the system you oppose.
There is no middle.
Risky—but powerful.
Andrew Tate vs “The Matrix.”
Justin Welsh vs 9-to-5 life.
The Liver Doc vs pseudoscience.
This converts followers into defenders.
Before & After
Humans compare constantly.
Where do others go for holidays?
What do they buy?
How do they look?
Social media leaves no stone unturned to ensure that we get timely notifications about others.
Before & After taps into the same psychology but in a better way.
Six months ago, I was drinking heavily and weighed 100 kg.
Today, I’m 75 kg and sober.
And this is the journey.
The health industry uses this storyline relentlessly for good reason.
Amazing Discovery
It’s when someone finds an idea that changes everything.
A new way of thinking
A better way of living
A breakthrough perspective
Once it clicks, they can’t help but share it.
It might be anything:
Ryan Holiday discovering Stoicism.
James Clear’s 1% better habits.
Clayton Christensen’s theory of disruptive innovation.
Secret Telling
It’s about sharing what most people can’t access.
Trade secrets.
Underground knowledge.
Gatekept material.
The kind of information people crave but rarely find.
Huberman’s protocols
Derek Guy’s deep-dive analysis of fashion
The Cultural Tutor’s democratization of elite knowledge.
Third-person Testimonial
You don’t talk about yourself. Others do.
This happens when people relate deeply with your work.
And the more they talk, the more visible you become.
Your content spreads on its own.
Naval’s How to Get Rich tweetstorm did exactly that.
Thousands of likes. Reposts. Comments.
These are the testimonials that truly matter.
One catch: you have to be good enough to deserve them.
The Takeaway
Become an attractive character. Everything else follows.
And as Kevin Kelly said,
“You only need 1,000 true fans to be a success.”
So don’t chase millions.
Attract only a few thousand and you’re good.
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